Jackson Free Press

From the office of Mayor Tony Yarber:

The City of Jackson urges citizens to complete a new survey that will help the city move forward with its open data initiative.

Last month, Mayor Tony T. Yarber signed an executive order that will pave the way for a city government that’s more open, transparent and data driven. This concept was centered on the city’s engagement with Bloomberg Philanthropies’ What Works Cities initiative. As a part of that initiative, Jackson is committed to releasing key data sets within the city to its citizens, businesses, and organizations. The goal is to make constituents more informed about what’s occurring within the city. A survey seeking public feedback has been made available on the city website at www.jacksonms.gov or by clicking this link: bit.ly/1Mdeku7. Copies also will be available at public libraries and community centers.

We’re encouraging citizens to take the time to fill out the survey so the city can identify the sets of data most important to constituents.

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One thing that has changed over the last few years is the way we watch television. The days of must-see TV are becoming a thing of the past.

There are more ways than ever to watch the shows we love, though a few programs, such as “Game of Thrones” or “The Walking Dead,” still command a large viewership when they first air.

Now, with DVR, on-demand, streaming and other TV watching options, we have changed our viewing habits. One area where live TV still has going for it these days are sports.

Sure, you can re-watch or record a game, but you also have to worry about someone spoiling the score in person or on social media. The same can be said for most TV shows, but after knowing who won, it really makes it hard to watch a game. This is especially true if the team you were going to root for is the one who came up short on the scoreboard.

It is no secret that one of the top-rated TV programs is “Sunday Night Football” on NBC. Live sports has been a key factor that has kept a majority of people from “cutting the cord” from cable.

That has started to change as more people are still giving up cable and sports, due to the price or changes in viewing habits. The lure of live sports isn’t enough to keep people on cable packages.

Also helping cut the cord is Sling, which offers live streaming of ESPN, among other channels, for $20 a month. There is an add-on package for sports for $5 dollars a month.

As more cities get fiber-optic services, the drop in cable might be even more extreme. It could also force sports to cater more to streaming audiences who have gotten rid of their cable.

The NFL may be the first major sports entity to look to the future with its new deal with Twitter. Bloomberg first reported on the $10-million deal, which will allow Twitter to stream all 10 Thursday night NFL games.

The arrangement may be a win-win for the NFL and Twitter.

Twitter has struggled to attract and keep new users as their stock price has fallen, and the NFL gets a chance to try out streaming games while still offering the same programming on CBS, NBC and NFL Network.

The games will also be streamed on Twitter for free, which could be a way for the NFL to reach those cord-cutters and younger audiences that watch TV differently from their parents. This deal gives the NFL a way to test the streaming market before the company’s broadcast-rights agreement comes to an end in 2021.

Twitter won the right to the Thursday night games over streaming companies such as Amazon, Verizon Communications and Yahoo, which are better known for streaming shows and events than Twitter.

That $10-million bargain that Twitter signed is also important considering that Yahoo paid …