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The Clarion-Ledger and its Virginia-based parent, Gannett Company Inc., are promoting a plan to fill the paper with the already-ubiquitous USA Today. So far, the initiative has paid off for Gannett.

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Gannett's Butterfly Effect

One month ago, five Clarion-Ledger's newsroom staff members, "armed" with $200 in one-dollar bills, spent a Sunday afternoon at the Flowood Walmart "to celebrate and promote the new, expanded" version ...


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