"Tragedy: A Marketing Plan" by Jackblog | Jackson Free Press | Jackson, MS

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Tragedy: A Marketing Plan

One of the more crass uses of memorializing the Sept. 11, 2001 terrorist attacks emerged recently in the newspaper biz.

Jim Romensko's blog (http://jimromenesko.com">http://jimromenesko.com) points out that the Starkville Daily News is running a $9.11 subscription special.

“Who thought this was a good marketing promotion?” asks David Garraway, a Mississippi State University employee via Twitter.

Good question.

Romenesko writes: "Daily News publisher Don Norman was out for lunch when I called for comment. (Update: I’ve called him three times now.)

"ALSO: I see on the Daily News website that a one-year home delivery subscription is $106, which is $8.83 a month. So readers are paying more for the 9/11 “special.” (Update 2: The Daily News receptionist tells me that readers normally pay $13 when they’re on a month-to-month plan.)"

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