Malcolm Gladwell writes in The New Yorker: "Despite the N.F.L.'s claims that it is concerned about the health of the players, it is more concerned about the health of the N.F.L. Football's governors make a distinction between natural violence and artificially aided violence, and it's their contention that the former has a good deal more market appeal than the latter, in the same way that consumers are believed to be willing to pay more for pure orange juice than they are for the adulterated version."
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