Photo | Jackson Free Press | Jackson, MS

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Shelby Parsons, the community-outreach coordinator at Rainbow Co-op, says the natural grocery store is as interested in the health of the Jackson community as it is financial success.

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Building Jackson Strong, One Person at a Time

Shoppers looking for organic and locally sourced food are familiar with the unassuming little grocery on Old Canton Road in Fondren. Mostly, they just call it Rainbow.

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