http://jacksonfreepress.media.clients.ellingtoncms.com/img/photos/2016/03/29/Yarber_Twitter_1_t670.jpg" align="right" style="border:1px solid; margin-left:5px;" />The city's website is http://www.jacksonms.gov/civicalerts.aspx?AID=569">touting a new honorific for Jackson's mayor—he's a member of the "Tweet Elite" according to http://aboutdci.com/tweet-elite-25-mayors-mastered-twitter/">a report by Development Counselors International (DCI), which sought to learn how well the mayors of the 250 largest U.S. cities across the country use Twitter.
Yarber ranked 19th on the list, which measured each mayor's Twitter frequency, reach, audience size (relative to city population), engagement and influence.
The top-ranked mayor, Stephanie Rawling-Blake of Baltimore, Maryland, is quoted in the report saying that Twitter enables her to communicate important information about her city, take on issues affecting the country and "set the record straight."
Yarber is, without a doubt, willing to do some setting-of-the-record-to-straight in his Tweets:
I'm watching to see how media coverage of Jackson water "crisis" compares to Clinton water "scare". https://twitter.com/hashtag/fairandbalanced?src=hash">#fairandbalanced— Tony Yarber (@TonyYarber) https://twitter.com/TonyYarber/status/714880611509473280">March 29, 2016
And has a little fun with constituents:
https://twitter.com/TonyYarber/status/713390633046642688">March 25, 2016
He's also a frequent re-Tweeter of events and happenings within the city, and makes use of Twitter to respond to constituent complaints or concerns (many of which involve potholes).
https://twitter.com/TonyYarber/status/710165282522800129">March 16, 2016
The DCI report points out that Twitter also gives mayors an opportunity to allow constituents "behind the scenes" access and glimpses into their personal lives.
Showing a little personality on social media—as many followers are aware—has long been right in Mr. Yarber's wheelhouse.
https://twitter.com/TonyYarber/status/696462894637125636">February 7, 2016