What's in a name?
Well, a rebranding of the local the mass-transit system, JATRAN, got under way quietly with a press release from the city this morning.
The Transit Services Division wants public input on what to rename the authority. The public-comment period last through October. Citizens can vote through on online survey at https://www.surveymonkey.com/r/ST7X9ZZ">https://www.surveymonkey.com/r/ST7X9ZZ.
From the survey, you can suggest your own name (e.g. "Jumpin Jack Flash," "The Ripper," or some such) or pick from one of these pre-fab/suggested names:
• Jackson Jazz • Jackson Area Express • Jackson Metro • Pearl RiverRunner • CityBus • CityLink • Beat • Blues • CAT (Capital Area Transit) • GoJackson • JBus • The J • Magnolia Ride • The Ride
The results of the survey (which, face it, will probably be Jumpin Jack Flash) will be shared with the Jackson City Council at their Tuesday, November 17, 2015 meeting.
According to the city, "the person who suggests the best name for JATRAN and is approved by City Council will receive a special prize." (Editor's note: should be free bus rides for life).