Photo by Trip Burns.
Groups of college students with the Else School of Management at Millsaps College are conducting surveys to determine the market viability of bringing a dine-in cinema concept theater--similar to the Alamo Drafthouse--to the Pix Capri Theatre building in Fondren.
"My class is testing the viability of the concept similar to the Alamo. There are actually a variety of theater concepts students are testing," said Penelope J. Prenshaw, director of the business administration program and professor of marketing at Millsaps' Else School. "This particular survey is one of four going on regarding the dine-in theater concept.
"The business model is similar to the Alamo, including things like showing first-run films. Different theater concepts also offer different food and beverages. We are trying to measure preferences among Jacksonians for a variety of concepts.
"The students have been very engaged in this project. It's a concept that very much appeals to them. I'm looking forward to hearing what their recommendations are."
To participate in the surveys, visit fondrentheater.com/surveyconsent or surveymonkey.com/s/6ZRLNVZ.
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