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Coast Ink Embroidery and Screen Print
Wrijoya Roy
Keith Richardson says Metrocenter has been good for his business, Coast Ink Embroidery and Screen Print.
by Darrell Creecy
May 12, 2010
Where some people see obstacles, Keith Richardson sees opportunities. Originally from Moss Point, Richardson, 28, opened Coast Ink Embroidery and Screen Print with four childhood friends in 2005, after graduating from college the year before. Coast Ink, located in the Metrocenter Mall, specializes in custom embroidery and screen-printing for clothing.
“The Metro(center Mall) was affordable, convenient, and its location was ideal,” Richardson says. “The Metro has been good to us. ... (We) never considered leaving. We rely on the community for business and they rely on us to give them a service.”
The shrinking customer base at the Metrocenter hasn’t deferred Coast Ink’s dream, and Richardson has high hopes for the future of the Metro. “I have personally seen Mayor Johnson and his staff here surveying tenants about concerns. They are off to a good start. … The mall structure is also in great shape. I believe the Metro has great potential, and with the proper planning and execution, retail will boost,”
The inspiration for Coast Ink comes from Richardson’s friend who purchased a customized embroidered shirt. After reviewing the process of embroidering and the quality of the shirt, the group decided that they could do a better job.
“We wanted to be one of the first businesses in this area to service this product,” Richardson says.
Richardson and his team, all 28-years old, divide the business’s responsibilities. Richardson oversees marketing and promotions, and secures outside sales.
To be a successful business owner it takes adaptability, the desire to learn new things and keeping up with customers wants and demands, he says. Richardson hopes to see Coast Ink open a second location soon.
“We intend to build a brand so that our business is known beyond the city,” Richardson says.
posted by .(JavaScript must be enabled to view this email address) on 05/12/10 at 01:23 PM. [printer version] Share |
COMMENTS
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May 23, 2012 | 01:37 PMBryant Signs Voter ID Bill
golden eagle: Wow, my English was bad on the previous post. You know how it is on these iPhones.
May 23, 2012 | 12:30 PM
Bryant Signs Voter ID Bill
golden eagle: @Jess, I think the word you're looking for is "assassination". @Darryl, do we really know that the majority of MS'ians wanted this, when you consider that this was a ...
May 23, 2012 | 12:18 PM
Bryant Signs Voter ID Bill
DonnaLadd: I can only hope that the reason that this bill passed is that, for once, our lawmakers listened to the majority of Mississippians and crafted this bill. Considering that the ...
May 23, 2012 | 11:57 AM
Bryant Signs Voter ID Bill
justjess: @Darryl 5/23 "....for once, our lawmakers listened to the majority of Mississippians and crafted this bill." My question is still on the table: What were you "majority ...
May 23, 2012 | 05:26 AM
Bryant Signs Voter ID Bill
Darryl: justjess, I can only hope that the reason that this bill passed is that, for once, our lawmakers listened to the majority of Mississippians and crafted this bill. But, recall, that ...
May 22, 2012 | 04:26 PM
One Night at Fenian's
DonnaLadd: ... because if there is anything The Clarion-Ledger can muster the resources to do, it's show up any night of the week and take drunk pictures. Meantime, they crib our sports stories. ...
May 22, 2012 | 03:53 PM
One Night at Fenian's
Rico: Next time just call Metro Mix at the C-L and have them come and take some pretty pictures for the newspaper. Hell, the got some on karaoke night Monday.
May 22, 2012 | 02:07 PM
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RobbieR: And Chokwe wants to run for Mayor? Hopefully the citizens of Jackson don't fall for this clown's rhetoric.
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Brian C Johnson: Darryl, I think it is simply a statement of fact that African Americans in Mississippi are less likely to have the required photo ID. If so, the new law is discriminatory in ...
May 22, 2012 | 11:25 AM
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Duan C.: I am in agreement with Golden Eagle - requiring I.D. ties a fee into voting, the only reason why its considered "discriminatory" towards black, is because it places back into an era ...
May 22, 2012 | 10:22 AM
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RobbieR: What? I was clearly referring to Bennie Thompson, not Rep. Gipson. Rep. Bennie Thomson represents Mississippi's 2nd Congressional district; Darryl noted that he rep'd the ...
May 22, 2012 | 09:59 AM
Bryant Signs Voter ID Bill
justjess: Darryl, out of my "simple ignorance" I ask you this "little question:" Why are registered voters here in the State of Mississippi being asked to produce a picture ID? When the State ...
May 22, 2012 | 08:49 AM
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Duan C.: @ Robbie R - you lost me on that one? They have him listed in the 77th District - covering Rankin, Simpson, and Smith counties?
May 22, 2012 | 08:47 AM
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bill_jackson: I would be interested to know what percentage of the voting age population does not have identification in this day and age.
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» [Editorial] To Do Its Job, Council Must Show Up 5
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