Vote for your community with your dollars
“There’s Johnson’s Hardware and Morgan’s Jewelry. … They were the little men. … I go back now, and it’s as if they’ve never existed. … There goes the little man.”
Long before he sang about the difference between Iran and Iraq, country singer Alan Jackson’s “Little Man” was a ballad for thought, especially during the holiday season. Every dollar you spend on holiday presents, turkeys or Christmas ornaments can help your community—but not if you send your money out of town.
But it’s so easy to do. Most of us are extremely busy between work, family and social obligations. It just seems easier and more efficient and even cheaper to pile in the car and head to a big mall or a fluorescent-filled superstore to buy everything from underwear to gift wrap to peanut butter (never mind that we’re tempted to spend extra money when we get there). Every time we choose big-box retail, whether it’s Barnes & Noble or Wal-Mart or, yes, even the oh-so-hip Target, we are passing up an opportunity to re-invest our money directly into our community.
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